Core Values
looks for people living up to
’s three core values
of ‘Challenge, Dedication, and Integrity’ established in the spirit of Trust and Loyalty.
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People embracing Challenge
Pursue excellence through change and innovation by breaking away from
complacency
- Engage in active self-development towards being the best in your field.
- Find opportunities and new ways of doing things through open-mindedness and creativity.
- Set challenging goals and work towards achieving them with a can-do spirit.
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People demonstrating Dedication
Treasure the relationships with colleagues, company, and customers and commit to achieving a greater goal
- Put ‘us’ before ‘me’ and ‘our goal’ before ‘my goal.’
- Treasure the promise with customers and continue to create customer value.
- Trust in each other’s abilities and collaborate based on a strong sense of unity.
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People of Integrity
Stick to principles, be impartial,
and take pride in doing so
- Do not be swayed by immediate gains. Be honest and stick to the principles.
- Do not mix business with pleasure. Be impartial and treat others based on their performance and achievements.